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Author: Scott Cunningham

LEAN and User Experience: My Meeting with AdBlock Plus.

September 13, 2016 Scott Cunningham

“They are who we thought they were.” – Dennis Green. One year ago I met with Till Faida, CEO of…

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IAB Tech Lab isn’t about Tech, T.A.G. isn’t just about Fraud, and L.E.A.N. isn’t about Ad Blocking

July 13, 2016 Scott Cunningham

A couple of months ago I was asked jokingly if I was going to go write a book when I…

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Scott Cunningham on Ad Fraud, Marketers and Programmatic

July 11, 2016 Scott Cunningham

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RSS News

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  • The First-Party Imperative; Real-Time Profiling At Its Best? December 3, 2021
  • How Predictive Optimization Improves Your Return on Ad Spend More Than Microsegmentation December 2, 2021
  • The Big Story: A Lackluster Black Friday December 2, 2021

Scott Cunningham

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